The
2019
Fashion Trend Guide
In 2019, 210 million people shopped on ShopStyle. We looked at data from over 100 million retailer visits and 25 million searches on over 5 million products from over 30,000 brands and stores to reveal the top trends.

The Top Trends of 2019

It was the year of revival trends.
Searches for styles from decades past skyrocketed in 2019.
Boiler Suits
+162%
Hair Accessories

Breakthrough Brands

We watched as these brands took over our Instagram feeds (and shopping carts) with their rise to the top driven by double taps on influencer content.
Year of Athleisure

In 2019, shoppers were doubling down on the athleisure trend by optimizing their wardrobes for comfort and function, without sacrificing on style.

Searches for sneakers:
+15%

Top Brands & Accessories
Top Leggings Brands
Top Athleisure Brands

VSCO Girls Go Viral

Gen Z brought a new style known as “VSCO” to the forefront this year, thanks to social video platform Tik Tok. ShopStyle saw spikes in key pieces needed to get the “VSCO” look.

Top Accessories Edit

These were the accessories that gained the most momentum this year. Expect to see these styles heading straight into 2020 with full force.

The Best of Beauty

The top beauty brands, products, and tools that reigned supreme in 2019
Top Beauty Tools
Top 10 Natural Beauty Brands
Superfood Antioxidant Cleanser
Extreme Length Mascara + Lash Primer
True Skin Serum Foundation
Beauty Whip
Ocean Cleanser
Organics Vitamin B Enzyme Cleansing Oil
Exfoliating Instant Facial
Glow & Get It Brightening Eye Balm
CoQ-10 Facial Toner
Tinted Face Oil Foundation
Top Sunscreen Products

The Most Wanted

These are the items that racked up the most Favorites on ShopStyle.com in 2019.
ShopStyle is the world’s leading fashion and lifestyle shopping platform for influencers and consumers to search, explore and find exactly what they’re looking for - all in one place.