In 2019, 210 million people shopped on ShopStyle. We looked at data from over 100 million retailer visits and 25 million searches on over 5 million products from over 30,000 brands and stores to reveal the top trends.
The Top Trends of 2019
It was the year of revival trends. Searches for styles from decades past skyrocketed in 2019.
Gen Z brought a new style known as “VSCO” to the forefront this year, thanks to social video platform Tik Tok. ShopStyle saw spikes in key pieces needed to get the “VSCO” look.
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