The Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense came together last week to launch the Stop Hate For Profit initiative. The group is asking Facebook to put measures in place to stop the spread of misinformation and hateful content on its platform. The Stop Hate For Profit initiative encourages all businesses to pause paid advertising with Facebook and Instagram for the month of July.
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In our continued effort to operate ethically by proactively fighting against racism and hate, ShopStyle and ShopStyle Collective will suspend all ad spends and boosts on Facebook and Instagram from July 1-31. This includes pausing ad spends and boosts on both social platforms with our sponsored campaigns, ensuring that Facebook does not receive our payment for this period. 
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When it comes to the content of our influencers, we want to clarify that our sponsored content and affiliate links are paid directly to our influencers and are not in partnership with any social platform. We do not share profits or in any way interact with social channels to power influencers’ shoppable content.  
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We would ask you to think about the Stop Hate For Profit initiative when looking to boost or run Facebook ads in July.

Dear ShopStyle family,  

On June 1st we posted our support of the Black Lives Matter movement and shared our commitment to fight against racism, beginning by looking inward and evaluating how we as an organization can be both inclusive and anti-racist.
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I acknowledge that ShopStyle has many shortcomings around diversity & inclusion, from our underrepresented Black and minority employee base to the limited number of Black and minority led fashion brands and businesses on our site. We are grateful for the thoughts and feedback from our employees and members on those issues - without it we would not know the full scope of the work we have yet to do.
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Today, we’re reaching out to update you on what we have started, what we have done so far, and the initiatives we have put in place to move the conversation forward into action.
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Over the past week we've been actively listening, learning and discussing what support and action looks like. As a result, we developed four committees with the charge to identify key problems, create solutions and set metrics to hold us accountable and push us forward in our goal to do our part in dismantling racism. These committees are focused on supporting diversity on ShopStyle and improving internal diversity.
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Supporting Diversity in Influencer Marketing: As we mentioned in our blog post, we are actively looking into ways to build diversity in the influencer community through education, forums, press, campaigns and technology. 
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We started by asking members across our organization to submit anonymous feedback on ways that we can better support Black and diverse creators (including Latinx, Asian, LGBTQIA and other under-represented groups) in the influencer space.

What we heard is that we need to improve our casting and recruiting processes, increase the number of Black owned businesses and retailers in our network, and address diversity within our own employees.  

‍Supporting Diversity on ShopStyle:  We realize we have not done enough to support and highlight Black and minority (including Latinx, Asian, LGBTQIA and other under-represented groups) owned businesses and fashion designers on ShopStyle and in our marketing.

Here are some ways we are changing this: