The Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense came together last week to launch the Stop Hate For Profit
initiative. The group is asking Facebook to put measures
in place to stop the spread of misinformation and hateful content on its platform. The Stop Hate For Profit initiative encourages all businesses to pause paid advertising with Facebook and Instagram for the month of July.
In our continued effort to operate ethically by proactively fighting against racism and hate, ShopStyle and ShopStyle Collective will suspend all ad spends and boosts on Facebook and Instagram from July 1-31. This includes pausing ad spends and boosts on both social platforms with our sponsored campaigns, ensuring that Facebook does not receive our payment for this period.
When it comes to the content of our influencers, we want to clarify that our sponsored content and affiliate links are paid directly to our influencers and are not in partnership with any social platform. We do not share profits or in any way interact with social channels to power influencers’ shoppable content.
We would ask you to think about the Stop Hate For Profit
initiative when looking to boost or run Facebook ads in July.