A large multi-brand retailer was interested in increasing general awareness for select brands within their beauty assortment.
They invested in a campaign with high profile ShopStyle Collective influencers well known in the beauty space to promote the focus brands and grow their share of voice in this category.
The virality of the influencer posts drove a measurable halo effect on ShopStyle.com.
+241% increase in click share of voice on ShopStyle.com within the beauty category