March 30, 2020

Influencer Marketing In The COVID-19 Climate

To help our partners during this challenging time, we have gathered valuable insights directly from influencers and are providing a look into the current state of the industry, plus resources to help navigate the shift in influencer marketing.

Trending Categories & Products


  • Leggings
  • Pajamas
  • Robes
  • Sweatshirts
  • Joggers & Sweatpants
  • Matching Sweatsuits
  • T-Shirts
  • Tunics

Slip-On Footwear:

  • Sneakers
  • Slippers
  • Flip Flops & Sandals

Athletic Footwear:

  • Running Shoes


  • Moisturizers
  • Eye Creams
  • Hair Styling Tools

Family Entertainment:

  • Kids Activities
  • Kids Learning & Homeschooling
  • Toys & Games


  • Bedding (Comforters & Duvets)
  • Home Decor
  • Furniture
  • Organization & Storage Solutions


  • Bottle Openers & Corkscrews
  • Baking Pans
  • Instant & Slow Cookers
  • Aprons

Trending Data & Insights

  • Shoppers are interested in everyday AND luxe price points for loungewear. For luxe loungewear, “cashmere” is a top category. In all price points, shoppers are looking for matching sets.
  • We are seeing a +98% spike in tie dye for loungewear styles.
  • Shoppers want a no-touch slip-on shoe for necessary outdoor trips. Styles like Birkenstocks have seen +727% increase in orders. Slip-on sneakers are top styles in the women’s, men’s, and kids categories.
  • Running shoes are spiking as people are now taking up running and walking as a means to get exercise outdoors.
  • Accessories visible during video calls (like headbands and earrings) are in demand. A J.Crew knotted headband saw a +1,712% increasein traffic month over month.
  • Beauty lovers are focusing on skin care. Top categories in beauty include face & body moisturizer and eye cream.
  • While shoppers have now opted for more casual lounge wear, they are still doing their hair! Orders for the Dyson hair dryer jumped +1,088% month over month.
  • Alcohol-related products including corkscrews and bottle openers, decanters, and cocktail glasses are trending up significantly.
  • People are using this as an opportunity to spruce up their homes with home DIY and redesign projects. Purchases are up for categories like headboards (+44%), armoires (+34%), door hardware (+32%), floor mirrors (+29%), knobs (+24%), pillows (+18%), and so much more!
  • While home organization is showing increases across the board, storage solutions specifically for kitchen and closets have seen the largest increase.
  • People are setting up home offices with: desks, office chairs, file cabinets, and desk accessories.
  • Kitchenware is seeing spikes in all categories as many are spending their time at home cooking and baking.
  • Household safety products for kids and babies (such as baby gates) are trending up.

Impact On Influencer Content

Our ShopStyle Collective influencers have received feedback from their audiences urging them to maintain a sense of normalcy with their content. In addition, they are also creating COVID-specific content that provides positivity, resources ,and entertainment for their followers during this challenging time.

Influencers are leaning into content that will resonate with their followers at this moment including:

  • Work From Home Style
  • Recipes and Meal Prep
  • Tips on Productivity
  • Homeschooling
  • Ways To Keep Kids Entertained
  • How To Support Your Community
  • Challenges To Bring People Together
  • & More

Examples include:

Want To Learn More?

Are you a brand or agency?

Reach out to our team here.

Are you an influencer?

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