A large multi-brand retailer wanted to showcase their product assortment and build brand awareness with influencers.
They activated an always-on campaign for 12 consecutive months with the same set of influencers. Not only did these influencers introduce this retailer to their audiences but many other bloggers started following suit providing a halo effect to the existing campaign.
Long term promotion became brand advocacy delivering higher converting shoppers.
+29% lift in traffic
+49% lift in sales
+24% lift in conversion rate
+38% increase in average number of influencers linking to the brand