Case Studies

September 3, 2019

Sponsored Brand Advocacy Done Right

The Challenge

A large multi-brand retailer wanted to showcase their product assortment and build brand awareness with influencers.

The Solution

They activated an always-on campaign for 12 consecutive months with the same set of influencers. Not only did these influencers introduce this retailer to their audiences but many other bloggers started following suit providing a halo effect to the existing campaign.

The Results

Long term promotion became brand advocacy delivering higher converting shoppers.

+29% lift in traffic

+49% lift in sales

+24% lift in conversion rate

+38% increase in average number of influencers linking to the brand

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