Retailer X wanted to focus on increasing sales to a key seasonal category.
They activated a set of influencers with distinct styles in various demographics (gender, location, etc) to promote the product from this category that resonated best with each influencer. Additionally, ShopStyle amplified this campaign through various marketing channels reaching our high-value shoppers as well.
Influencers acted as a lever to drive high converting traffic.
7.4M total reach
+362% YoY increase in sales for that category
+96% YoY increase in sales overall
+14% YoY increase in traffic
+2.76% avg. influencer engagement rate